It’s official, the New Man E-store will be launched in March as an introduction of the New Man x Andrea Crews collaboration, a creative collective lead by Maroussia Rebecq. It’s an important event for New Man as it just confirmed its brand new fresh artistic direction set since the takeover of the brand in December 2016. Make people aware of this emblematic brand, that’s the challenge! The bet was won regarding the press, which granted a warm and enthusiastic welcome to this collaboration that celebrates New Man’s legendary logo.

Under the framework of Sébastien Mazure, the creative team tackled the task of restoring New Man’s original spirit, which has always known how to stay ahead of the times. We find back, in the main collection, the urban style imbued with sportswear sophistication in cuts, fits and finishing. The New Man’s DNA emblematic clothing made out of natural fabrics, that built the brand motto and reputation from the beginning, follows the label classic process: a cut, a colour, a dye.  This summer collection features fitted cuts, loose fabrics and meshes for bodies in motion in comfortable and perfect clothes. Looking forward to it? We, too.

By the way, there are more good news, New Mans x Andrea Crews capsule collection will be proposed simultaneously. This limited edition of 7 knitted pieces offers a modern and definitely sportswear form of the polo shirt, which is one of our emblematic pieces. #Bonnie, the flagship piece, is an XXL version of a polo shirt to wear as it is for you, gentlemen, or as a dress for you, ladies… Be careful, we couldn’t say it more, it is a very limited edition.

To receive information about the official launch of the the capsule collection available online, visit

Photographe : Samuell Studio


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